Equinox class check-in and spot reservation concepts

The Assignment

With an ever growing member base, Equinox clubs were starting to feel the pain of class overcrowding. Members were able to sign up for classes, or simply just show up. This resulted in a lot of confusion and pain points for everyone.

A solution was needed to help mitigate the issue of class overcrowding, while creating the least amount of friction for members, instructors and operations personnel.

Role:
User flow, user experience, design
Category:
Experiential/Digital platform/User experience

Objectives

— Create a flexible, scaleable system that allows for variance among club footprints, class capacities and equipment needs, and future developments to Equinox products and services.

— Address pain points and remove friction wherever possible for members, instructors and operations personnel.

— Use technology to facilitate a more seamless
member experience.

— Encourage awareness and accountability
among members.

The current in-club user experience was very analog. This resulted in misplaced sign-up sheets, confusion and a sub-par class experience. A digital solution was need to replace the traditional sign up method, while maintaining a frictionless experience. Below is a user flow of the current in-club flow, from sign up to start of class.

As you can tell, the current in-club flow was confusing for Equinox’s members. Various solutions were presented to digitise the experience. These solutions ranged from costly to more cost-effective. Ultimately, a solution was needed to have as minimal of a footprint on operations staff and members.