Faeth Whiskey
For Illva Saronno's pitch to launch a new Irish whiskey (via VSA Partners), the concept I developed hinged on a single idea: drinking the whiskey as a religious experience. That drove the identity — a cross-shaped label, a blindfolded figure evoking "blind faith," and a name taken from the Irish Gaelic for "faith." I extended the brand language into other ritualistic objects: coasters playing on a "shot of faith," and a "Book of Faith" cocktail recipe book. The brand later reached shelves as Busker Whiskey in 2020.
Role:
Design Direction
Category:
Packaging/Branding
