Ironside Newark transformed a historic warehouse into a modern office and retail destination in downtown Newark, and needed a brand with the same sense of reinvention. As Creative Director at Conway+, I led the team through a full identity — pulling the building's structural "I" beams into the wordmark, pairing it with a utilitarian display typeface and a fresh palette that kept the industrial character without feeling dated. The system spanned the visual identity, website, wayfinding, marketing collateral, and brand guidelines. The team at Conway+ comprised of 10 designers, illustrators, web, and animation.

Role:
Creative Direction, Design
Category:
Real estate branding/Marketing

Creative Directors: Glenn Chan
Design Director: Diego Sandoval
Art Director: Federico Molinari
Produced at Conway and Partners
Visit Ironside Newark